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How to make money with blogging? [Blogging Business Plan]

Blogging is a low investment, zero inventory, time-flexible, and home-based way of earning (business). An individual can make millions per month using blogging. For making such a large amount, you need to have a proper blogging business plan.

make money blogging business

Can you make millions per month using blogging?

Yes, you can make millions per month using blogging. I said that because I am a part of the blogging community, and I saw people making millions through blogging. You can check Create And GO's blog income report as social proof.
One thing to remember, it can not happen in a couple of days. It takes time to make such amount by blogging.

Is blogging a business? OR What makes blogging a business?

Any blog can turn into a million-dollar business with a suitable plan, an adequate level of strategy, and investments.
A blog involves three foundational aspects to become a reputable business.
  1. A well-organized repeatable content publishing process
  2. Marketing of blog to consistently bring in the traffic
  3. Monetization of the blog through a variety of channels.

What is a blog business plan? Why you need a blogging business plan?

A blog business plan is a roadmap for your business. It precis your goals and the ways you are going to achieve those goals.
Your business plan has to be effective, so you must include various timelines into your blogging business plan.
You might have a clear idea about why you need a blog business plan by reading these benefits.
  1. A blog business plan gives you a clear idea about what you want to achieve (your goals from blogging).
  2. It helps you in setting priorities for work.
If you follow your business plan closely by maintaining your time and money investments will be very rewarding.

Without further due, let us build a blog business plan for you.

1. Define the goals of your blog business plan

The very first step in this process of creating a blog business plan is to determine what your business is going to be. 
The defining goal means that write down everything like blogging niche, targeted audience, and blog monetization strategy.

Pick a niche

Picking a niche means choosing a specific area of expertise. The principal purpose of niching down is to set apart your business from the competition. 
Some highly lucrative niche topics you can blog about are photography, marketing, mobiles, etc.
Without specifying a niche, you can not move into defining and learning more about your audience you will be serving.

Defining your target audience

After determining a niche, the next important part of the business plan is to decide who your targeted audience will be.
You have to examine the demographics and psychographics of your targeted viewers. Define what and how will you help your audience.

Determine how you'll monetize your blog

Money making is the first prospective in every business. You have to decide the ways of making money through from blogging business.

Monetize your blog

Here are several time-tested blog monetization channels
  1. Sponsored blog posts
  2. Affiliate programs
  3. Blog advertisements
  4. Sell online course
  5. Physical products
  6. Release software tool
  7. Selling your services
  8. Selling an ebook and more

Setting your blog business goals

To define your blog as a business, you have to set clear goals.
A few examples of goals you might consider for the first six month period
  1. 10K monthly visitors
  2. A total of 15 hours of working per week
  3. Building 1000 subscribers to your email list
  4. Earning $XYZ in revenue from your blog

2. Perform a competitive analysis of competitor's blogs

Before launching your blog business, you need to learn about the strategies that work. You can do it by analyzing your competitors.
Spying on your competitors and gathering insights is a great way to validate your ideas to turn them into a real business and become successful in a niche.
Acknowledging competitors, examining their strengths and weakness, and what makes you better are the three main concerns for efficient competitor analysis.

Identify your main competitors

Identifying your competitors will give you an idea about how tough it will be to stand out your blog in such competition. What will be the ways that set your blog apart? 

Research their strengths, weakness and top-ranking keywords

Discover the keywords and content recess between you and your opponents and try to discover their likings, own likings to make your blog strategy more strong.
I recommend you to run keywords and content audit for your competitors to determine what is working and what is not working within your niche.

Decide how to stand out of the competition

Every day, thousands of blogs get launched on the web. But out of them, only a few will continue their journey and crave a unique position within their niche.
Try to observe what others are not doing, what are the opportunities for your blog to be unique and successful.

3. Start and grow your blog in an optimal manner

If you already have a blog, you can skip this step and move to the traffic strategy by scrolling down.
Starting a blog becomes very easy, but setting up everything quickly to maximize the profit potential is a little hard.
You can find in-depth ways to start your blog online, but here is the overview of setting up your blog.

Get your domain name and blog hosting

To start a blog, you will need a few things only, a domain name and right hosting. Choosing the right domain name for your blog is a predominant process. You have to retain the branding and SEO in mind, while you pick your domain name.
You also require some space on the web to host your domain and blog. Try to find the best hosting plan for your blog.
I choose Hostinger as the hosting service provider for my blog.

Design your blog with branding in mind

After having a unique name and space for your blog business on the web, you need to set up your blog website. I recommend you to choose WordPress for your blog in starting. 
Why WordPress? Because it comes with various themes and plugins that you will need along the way of your blog business journey.

4. Map out your traffic generation strategy 

Traffic is considered as the currency of the internet and is one of the primary objectives of your blogging business plan. You can not monetize your blog without traffic.
Let's do a simple math here: more visitors = more revenue (potential).
It is time to break down the impactful strategies for attracting visitors to your blog.

Create niche-specific SEO optimized content

The most populous single factor that drives traffic to your blog is extremely relevant content. 
If the content you're creating is shared worthy, then people are going to spread the words about your blog to others they know.
The foundation for making your website authoritative is by providing real value to your visitor.
  1. Content best practices include
  2. Keyword research
  3. Focusing on user intent
  4. Writing SEO friendly headline
  5. optimizing page URL
  6. Linking strategy
  7. Images optimization 
  8. Content promotion

Use guest blogging to increase your reach

Writing on other's blogs for getting referral traffic and backlinks to your blog is Guest Blogging. You can use niche specific guest blogging to generate way more traffic to your website.
The four main benefits of guest blogging are
  1. Relevant traffic
  2. Build quality backlinks
  3. Build brand awareness
  4. Establish your authority

Build and grow an email list

Another effective way of getting traffic is by building an email list of existing customers.
Lead magnets are the authentic way of building a relevant email list. For effective email marketing, you might need some email marketing services.

Craft a creative social media marketing strategy

Social Media Traffic

Social media - the best source of traffic. Whether it be Instagram, Facebook, or LinkedIn is a great way to promote your blog and drive organic traffic.

5. Formulate your blog's work process

Creating a reliable blog work process will bring your business into the real world.
Your blog process will outline the time spent on activities and makes your business more profitable.
Let us develop your blog work process:

Decide the consistency level of content creation and publishing

Content-type includes written, or audio (Podcast), or video format, which is the backbone of your blog. The better and user-friendly you make your content, the profit will be high. That is why you will need a proper content strategy.
Here are few questions you have to answer aside from just editorial calendar
  1. Will you do writing work by yourself or hire writing help?
  2. How often will you publish a new article?
  3. How will you promote your content (through social media, forum marketing, or other ways)?
  4. Will, you required any custom images or graphics for your content?

When and why you should start outsourcing the work?

To scale up your earnings, either you get work overload, or you get it done by others (outsource your work). 

Don't worry! You do not have to outsource the work in the beginning. But you have to decide the frame when you should begin outsourcing specific components of the process.
Also, you need to determine what tasks you will outsource and keep this in your project outline.

How much you'll spend on your blog business?

The most significant advantage of running a blog business is that you can perform it as a side or part-time business as long as you like.
As it can be a side business does not mean that you can neglect the responsibilities. You have to decide from the beginning
  1. How many hours of effort each day you commit for your blog business?
  2. Stick to your commitments for the growth of your blog.

6. Launch (and optimize) your blog

It is easy to launch a blog, but it requires a lot of work to keep it running. 
Now you have:
  1. Defined your business objective
  2. Researched your niche, audience, and competitors
  3. Designed and built your blog.
After the successful creation of your blog, you have to go down to the hard way of promoting your blog, boosting brand awareness, and driving traffic.

Reach out to the right online communities

The art of targeting the right customer is by asking them. Become a part of various online communities to get potential traffic for your business. 
I advise you to choose Quora for marketing your blog as it provides referral traffic and link source to your website.

Promote your content on social media

You might have some followers on social media. Why not ask them to read your blog posts. And grow your social audience with time to get tremendous benefits from your social profile (blog traffic).
Ask for support from your existing followers.

Ask your network for help in spreading out your blog

Don't afraid of asking your friends and family to promote or share your blog on their social reach.
  1. Re-share your launch social media posts
  2. Try to guest post on their blog
  3. Be a guest on their podcast

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